About AMP
Association of Marine Leisure Promotion (AMP) is a general incorporated association established in 2022 and based in Naha, Okinawa, Japan.
Our position
AMP connects marine-leisure operators, public institutions and researchers to improve ocean safety, protect marine environments and support a sustainable regional economy. It is not a government regulator. Industry practitioners participate in its leadership. AMP aims to make fair, evidence-based proposals, explain the basis for its views and listen to different interests.
Our guiding principles
- Human Life First. Human life takes priority.
- Safety and the environment. Safety and environmental protection are the basis of AMP's work.
- Sustainable regional development. AMP's stated mission is to contribute to sustainable regional economic development supported by Okinawa's natural resources.
- Translation and connection. AMP works to carry field knowledge into systems and policy, and to translate institutional intent back into practical action.
What this English section does
This section provides evidence-linked information for travelers choosing ocean and cultural experiences in Okinawa. It does not sell tours, promise a risk-free activity, or replace official warnings, operator briefings, or professional medical advice.
Organization details
- Formal English name
- Association of Marine Leisure Promotion
- Abbreviation
- AMP
- Address
- 2-2-2 Minatomachi, Naha, Okinawa 900-0001, Japan
- Website
- https://amp.okinawa/
- contact@amp.okinawa
Evidence note
Organization and leadership (Japanese) and mission and history (Japanese) provide public information about AMP. See funded projects and activities (Japanese) for program details. Safety should be a foundation for every ocean experience, and operators who invest in safety and environmental protection should be recognized for that work.
For researchers and journalists
Explore Okinawa water-accident data, national comparisons and snorkeling research. When citing a figure, include its reporting organization, coverage period, unit and provisional or final status. Distinguish public statistics from AMP's analysis and proposals. Different statistical series should not be combined without checking their scope.
🇯🇵 日本語 · 🇬🇧 English